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WHY SINKSIDE?
The data is clear: Programmatic DOOH is the most effective channel for modern brands. Here are the top 10 reasons why, and how Sinkside delivers them better than anyone else.
WASH
Captive Audience
SCAN
Instant Action
CONVERT
Lead Capture
RETARGET
Lifetime Value
WASH
Captive Audience
SCAN
Instant Action
CONVERT
Lead Capture
RETARGET
Lifetime Value
Unmatched Consumer Favorability
Industry Standard
Digital out-of-home advertising enjoys the highest consumer favorability rating of any medium, far surpassing TV, social media, and online ads.
The Sinkside Edge
Sinkside takes this further. Our restroom environments offer a welcome distraction during a mundane moment, resulting in 98% positive or neutral sentiment. We don't just show ads; we provide entertainment when people actually want it.
Exceptional Action Rates
Industry Standard
DOOH drives action at rates hundreds of times higher than standard digital channels, with 60% of people taking action within 48 hours.
The Sinkside Edge
Our 'Scan & Land' technology removes friction. With the phone already in hand, users can scan a QR code instantly. We see conversion rates that dwarf traditional billboards because the path from impression to action is seamless.
Superior Recall
Industry Standard
Consumers spend undistracted time with restroom ads, leading to recall rates that are virtually impossible to achieve in other media.
The Sinkside Edge
The 'Captive Attention' advantage. You have their undivided attention for 30+ seconds in a distraction-free zone. This allows for complex storytelling and deep brand imprinting that a 3-second scroll on social media can never match.
Massive Reach
Industry Standard
OOH reaches nearly everyone, serving as a foundational awareness layer that complements targeted digital channels.
The Sinkside Edge
Sinkside dominates high-traffic venues in major metros like Tampa, Boston, and Mexico City. We capture the elusive, affluent audience that is often too busy to be reached by traditional TV or desktop ads.
Immune to Ad Blockers
Industry Standard
With over 900 million devices using ad blockers, DOOH is the only digital medium that guarantees 100% delivery.
The Sinkside Edge
You can't swipe away a mirror. Sinkside guarantees your ad is seen. In a world of ad blindness and skipping, our screens are unblockable, ensuring every dollar of your budget buys actual human attention.
Precision Targeting
Industry Standard
Target by location, time of day, and context without relying on invasive third-party cookies.
The Sinkside Edge
The ultimate gender targeting. We know exactly who is in the room—Men or Women. Plus, we target by venue vibe: luxury dining, high-energy nightlife, or fitness centers. It's demographic precision without privacy violation.
Proven ROI
Industry Standard
DOOH drives measurable business outcomes, with over half of viewers visiting advertised businesses.
The Sinkside Edge
We drive foot traffic. By placing ads in venues near your retail locations, we create an immediate 'See It, Want It, Get It' loop. Our partners report significant lifts in same-store sales when running Sinkside campaigns.
Superior Cost-Effectiveness
Industry Standard
Lower effective CPMs when factoring in the high engagement and recall rates compared to digital.
The Sinkside Edge
Stop paying for impressions that no one sees. With Sinkside, your Cost Per *Attentive* Impression is a fraction of online video. You get prime-time TV level engagement at out-of-home prices.
Real-Time Optimization
Industry Standard
Programmatic capabilities allow for instant creative changes based on weather, time, or events.
The Sinkside Edge
Change your offer based on the weather, the score of the game, or the time of night. Happy Hour specials automatically switch to late-night ride-share promos. Sinkside gives you the agility of digital with the impact of physical.
Explosive Market Growth
Industry Standard
Programmatic DOOH is the fastest-growing channel, signaling a major shift in ad spend strategy.
The Sinkside Edge
Join the revolution. Sinkside is at the forefront of this wave, modernizing the oldest form of advertising with cutting-edge tech. Be an early adopter in the space that is defining the future of brand-consumer interaction.
SEEN IN THE WILD
Real people engaging with Sinkside screens in top venues. It's not just advertising; it's part of the night out.
JOIN THE R-ROOM ROI REVOLUTION.
Secure your exclusive placement in high-traffic venues before your competitors do.
START YOUR CAMPAIGN.
Ready to own the only 30 seconds they can't ignore? Let's talk.